Bold Move Cotton
Bold Move Cotton, or Bold Strategy Cotton is an advice animal macro that uses a screen capture of two sports announcers from 2004's comedy film Dodgeball. The captions describe a controversial or risky action undertaken on top, with the bottom caption using the sarcastic comment “It’s a bold move Cotton, let’s see if it pays off.”
The catch phrase and image come from a Dodgeball scene during which ESPN8 sportscaster Cotton McKnight announces one of the finalist teams has forfeited the championship. His co-announcer Pepper Brooks replies “It’s a bold strategy Cotton. Let’s see if it pays off for him.”
In February 2012, a Quickmeme page “Bold Move Cotton” was created. The meme spread in April 2013 when Redditor wingsofgod submitted an image macro to the /r/AdviceAnimals subreddit, which referenced the arrest of the 2013 Boston Marathon bombing suspect Dzhokhar Tsarnaev. “He’s hiding in a boat on land - that’s a bold move, Cotton. Let’s see if it pays off.” Redditor toxicdelights submitted an image macro to the /r/AdviceAnimals subreddit later the same month that read “He’s decided to hit the snooze button again - that’s a bold move, Cotton, let’s see if it pays off.”
The meme continues to spread and gain popularity via Reddit.
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